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Overview, a state-of-the-art data analysis platform, is dedicated to furnishing businesses with actionable insights, significantly simplifying the collection and interpretation of customer feedback from various channels. This simplification is pivotal in aiding teams to refine their decision-making process and push strategic plans forward efficiently.

The integration with HubSpot, a leading CRM solution, unlocks potent features within, enabling a deeper understanding of the business implications of trending topics or customer pain points.

By bridging customer feedback with detailed CRM data, businesses can now tailor their strategies more effectively to meet customer needs and drive growth.

How to use

Once set up, the integration offers several functionalities designed to maximize the value of customer feedback and CRM data:

  • Easy-to-Use Feedback Submission: A straightforward form becomes available on “deals,” “contacts,” and “company” pages within HubSpot, allowing the sales team to submit user feedback effortlessly. This ensures that valuable customer insights are captured directly where interactions occur.
  • Comprehensive Customer Attributes Syncing: For every piece of feedback submitted, syncs an array of customer attributes from HubSpot, including first and last names, email addresses, phone numbers, company names, deal values, and personas. This enriches the data for a more nuanced analysis.
  • Automatic Insights on Key Topics: By creating a “Revealer” in, businesses can automatically generate insights on trending topics and customer pain points. This feature analyzes the compiled feedback to highlight areas requiring attention or action.
  • Strategic Initiative Creation and Tracking: The platform allows users to create initiatives based on identified topics and track their progress comprehensively. This includes visibility into the business impact of each topic, such as the number of affected users, annual recurring revenue (ARR) implications, and the distinction between customers and prospects.
  • Data-Driven Prioritization: With the integrated data, businesses can prioritize topics based on their impact on ARR and customer satisfaction. This ensures that strategic initiatives are aligned with business goals and customer needs.
  • Keeping Sales Teams Informed: Sales personnel are kept updated on the progress of strategic initiatives, ensuring that the entire team is aligned and can respond proactively to customer feedback and market demands.

By integrating with HubSpot, businesses not only enhance their capability to analyze customer feedback but also link these insights directly with CRM data, thereby optimizing customer engagement strategies and driving informed decision-making across the organization.

How to setup

To integrate HubSpot with and start leveraging these powerful features, follow these simple steps:

  1. Navigate to the 'Integrations' section found on the left sidebar within
  2. Select 'HubSpot' from the list of available integrations.
  3. Click on "Add integration" to proceed.
  4. In the pop-up window that appears, choose the specific HubSpot account you wish to connect with This will authorize the integration and establish a connection between the two platforms.

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