The Feedback Dilemma: Why Do Some People Engage While Others Do Not?

November 23, 2023


In this digital age where consumer opinions are ubiquitous, feedback has become an essential tool for businesses looking to enhance their products, services, and experiences. However, there exists a dilemma: some individuals actively engage by providing feedback, while others remain silent. This article explores the motivations behind feedback as well as the barriers that prevent certain individuals from getting involved.

Motivations behind Feedback:

  • A. Expressing Satisfaction and Gratitude:
  • Some individuals share positive feedback to express their satisfaction and gratitude towards a positive experience. For example, a customer may leave a glowing review on an online review site to thank a restaurant for excellent service and delicious food.

  • B. Desire to Influence Change:
  • Others provide feedback with the hope of making an impact and contributing to improvement. For instance, a dedicated user may participate in discussion forums to voice opinions on new software features and thereby influence the company's development decisions.

  • C. Seeking Problem Resolution:
  • Some individuals offer feedback to report issues or flaws they have encountered. For instance, a dissatisfied customer may send a detailed email to the customer service of an online store to report a delivery problem and seek a resolution.

Barriers to Feedback Engagement:

  • Perception of Ineffectiveness:
  • Some individuals doubt the usefulness of providing feedback, fearing that it may not be taken into account or generate concrete changes.

  • Fear of Repercussions or Judgment:
  • Some individuals hesitate to give feedback due to fear of retaliation or negative judgments.

  • Time and Effort Constraints:
  • Providing feedback can be time-consuming and demanding, which can act as a barrier for some individuals.

Encouraging Feedback Engagement:

  • Cultivate a Culture of Listening and Responsiveness:
  • Companies need to establish a culture where active listening and acknowledgment of feedback are valued. The objective would be, for example, to raise awareness among all teams about the importance of providing feedback.

  • Simplify the Feedback Process:
  • Companies can encourage participation by making the feedback process simple and accessible. At Gravite, we have integrated feedback collection into all our internal tools, enabling all our stakeholders to provide feedback directly from their tools. Additionally, we have implemented a feedback module on our website to gather real-time feedback. Other companies may opt for QR code implementations to encourage customers to leave reviews on platforms like Google.

  • Provide Feedback and Follow-up:
  • To stimulate user engagement, it is crucial to communicate feedback outcomes and actions taken to improve products or services. For example, a company can send regular newsletters to customers, keeping them informed about enhancements made in response to their feedback.

    Or utilize Gravite's communication module to keep your stakeholders, clients, and prospects informed.


Understanding the motivations and barriers related to feedback is crucial for businesses seeking to maximize user participation. By actively encouraging feedback collection, simplifying the process, and providing relevant feedback outcomes, companies can foster continuous improvement and strengthen the trust relationship with their customers. Ultimately, the value of feedback lies in its ability to guide companies towards constant growth and excellence.